i-exceed user experience

The Role of the Mobile Application Development Platform in Creating Business Value Through User Experience

User experience has evolved from a ‘nice to have’ to an essential attribute of the mobile app. It is fast outgrowing its smartphone origins to influence the very development and usage of the information system of the future. Today, UX is a powerful differentiator for mobile applications. Above all, a great user experience is also a source of strategic business value.

This whitepaper briefly analyses how platforms enables enterprises overcome limitations of conventional app development processes, with respect to user experience.

• Enabling enterprises adopt a planned, strategic and consistent approach to UX
• Helping enterprises institutionalize the above UX design process
• Facilitating the enforcement of standards and guidelines
• Shortening the development cycle